Making the most of Archive-It's Google Analytics integration

Hi, everyone! If you want to learn more about end-user patron access to your public web archives and you haven't already set one of these up, I want to make a special plug for Archive-It's Google Analytics integration. Google Analytics provides regular statistics on the volume and behavior of visitors to your collections on archive-it.org. You can follow the directions here any old time to get set up, and once up and running you can dig deeper into filtering and understanding the results with the help of our partners at the Federal Depository Library Program (FDLP). Check out their super helpful case study...

• On the blog: Understanding web archive access and use with Google Analytics: Lessons and questions from the Federal Depository Library Program
  
• And a short video walkthrough in our recent Access to Archive-It Collections webinar.

Extra special thanks for this advanced Google Analytics tutorial to Andra Stump of Zimmerman Associates and Dory Bower from the U.S. Government Publishing Office!

Google Analytics is an external service that you can use to learn more about activity on Archive-It's public site and Wayback pages, and as such we at the Internet Archive can only provide so much direct support beyond getting your integration into place. To continue learning from partners and Archive-It staff with experience and ideas though, let's use this thread to raise and answer questions, share other guides that have helped us in the past, or imagine improvements for the future.