Overview

Archive-It partners can integrate their accounts with the Internet Archive's self-hosted instance of Plausible Analytics to collect usage statistics for their web archives. Statistics cover access to accounts, collections, and archived web pages.  

Prerequisites

A Plausible Analytics account is required to access reporting directly.

On this page:

• Access
• Account management
• Dashboard features
• Export data
• Limitations
• Related materials

Instructions

Access

1. Login with your Plausible Analytics credentials at https://analytics.archive-it.org/
    
2. Click the site tile to access your Archive-It account’s dashboard:
   
   

Account management

• Use the kebab icon (⋮) to administer account settings, such as your email address or dashboard appearance style.
• Use the chevron icon (⌄) next to your ID number to administer your account settings, like users, timezones, or email notifications.
  • Invite users: To provide team members with access to your account, select People > click Invite > enter an email address > select a role > click Invite.
  • Get reports: Select Email Reports to get weekly or monthly reports as well as email notifications when your traffic spikes.
    
    

Dashboard features

Note: Analytics are not available for October 11-November 20, 2024, due to unscheduled downtime and service restoration. 

Explore access to your web archives over time with the following tools and views:

Interval

Use the drop-down menu to change the time interval for your current dashboard view.

Filter

Use the Filter tool to narrow results to a specific page, traffic source, user location, or access technology:

Top sources

View a list of the top sources of traffic to your Archive-It account, collections, and archived web pages ranked by the number of unique visitors. Click Details to see the full source list including bounce rate and visit duration of the individual referral source.

Top pages

The Top Pages panel lists the most visited pages on your Archive-It account, collections, and archived web pages ranked by the number of unique visitors. Use the tabs to view:

• Top pages: All pages related to your account
• Entry pages: Landing pages for incoming traffic
• Exit pages: Last pages viewed by exiting visitors

Click Details to view all page statistics. 

Location

Note: Location data is not available from April 13-September 27, 2024. 

The Location panel maps and lists the geographic locations of visitors to pages related to your account by number of visitors. Use the tabs to view:

• Map: Cartographic visualization of visitor locations
• Countries: Countries listed by number of visitors
• Regions: States and provinces listed by number of visitors*
• Cities: Approximated cites listed by number of visitors*

Click Details to see all location statistics. 

*As of November 21, 2024, location data is limited to Countries. If Regions and Cities data is important to you, let us know.

Device

The Device panel lists the technological characteristics of visitors to your account, collections, and archived web pages. Use the tabs to view:

• Size: Description of device type listed by number of visitors
• Browser: Name of web browser type listed by number of visitors
• OS: Computer operating system listed by number of visitors

Export data

Download

Click the download icon to download the data for the current view, inclusive of any filters and interval, as a ZIP archive of CSV files:

API access

The Plausible Stats API provides programmatic access to historical and real-time statistics. Use the API to stream data to your preferred front end interface. To get started, see the Stats API Reference page. 

Limitations

• Data is current as of the creation of your Plausible Analytics account. 
• This integration does not yet support collecting campaign statistics or UTM tags.
• Plausible Analytics does not yet distinguish new users from total unique visitors.

To maintain privacy, the Internet Archive tracks users by a unique cryptographic hash that refreshes daily rather than by an IP address that identifies them permanently. This is consistent with how Archive-It reported user behavior with the legacy Google Analytics integration.

Related materials

• How to collect and share Archive-It analytics - Watch the introductory webinar with Internet Archive staff and Archive-It partners (recorded April 10, 2024)
• Read the full Plausible Analytics documentation.